How to optimize Google shopping ad campaigns

To optimize shopping ads through Google Merchant Center and Google Ads.

How to link Google Merchant Center to Google Ads account

To link your Google Merchant Center to your Google Ads account.

How to determine bidding strategies for Google shopping campaigns

To determine the right bid strategy and optimize the cost and performance of your shopping campaign.

How to verify your website on Google Merchant Center

To verify your website on your Google Merchant Center.

How To Add Q&A To Your Google Business Profile

To add Q&A to your Google Business Profile.

How to Advertise on Google Maps

Advertise your local business on Google Maps.

Collect and manage customer reviews for Google Business Profile

Collect customer reviews for your Google Business Profile.

Set Up a Google Brand Awareness Campaign

Successfully set up a brand awareness campaign on Google.

Write Effective Google Ads Copy

Produce high-performing ad copy for eCommerce or service business ad campaigns

Define Naming Conventions for Google Ad Campaigns

Create a process for naming Google Ads search campaigns.

Perform Keyword Research for Google Ads

Research a list of potential keywords to run a campaign for in Google Keyword Planner.

Determine a Bid Strategy for Google Ads Campaigns

To determine the right bidding strategy for your Google Ad campaigns.

Design a Structure for Google Ads Campaign Account

To design a complete structure of how your Google Ad Account will look for Search campaigns

How to Onboard Google Ads Clients

To onboard a client and get ready to run a Google Ads campaign.

Set up a Remarketing Audience in Google Ads Manager

Successfully set up a remarketing audience for your retargeting campaigns.

Set up a Google Search Campaign

Successfully set up a Google Search campaign for your website.

Create a Design Brief for Google Display Ads

To create a document with crystal-clear directions that any designer can understand.

Optimizing a Google Business Profile listing

Optimize a Google Business Profile listing.

How to reverse engineer your competitors’ Google Ads strategy

To reverse engineer your competitor’s Google Ads strategy.

Adding Google Ads conversion tracking to a site (using GTM)

To track your Google Ads conversions (e.g. form fills, purchase, subscriptions, telephone clicks, etc) inside the platform.

Apply a naming convention to your marketing data

To apply a solid naming convention to your Marketing data.

Get ready to run paid ads on Google

Prepare your business to run Google Ads for the first time from scratch.