Goal: To apply a solid naming convention to your Marketing data. 

Prerequisites or requirements: This recipe assumes you’re using Google Analytics and/or running Facebook Ad campaigns. 

Why this is important: A clear naming convention will make it easier and more efficient for you and anyone that works with you to get better control over your marketing initiatives and to report on them.

When this is done: Immediately if a naming convention is not in place yet and the business is using Google Analytics or Facebook Ads. Periodically (i.e. every three months) to make sure the naming convention is still up to date and being applied correctly. 

Who does this: The person responsible for analytics or paid ads at your company.

• Step 1 - Create a naming convention for your UTM parameters (Google Analytics URL tracking parameters)

Creating UTM URLs to Track Your Campaigns. Effortlessly generate and keep a consistent database of all the UTM URLs for the different campaigns you use to drive traffic to your site. 

Outcome: You have created an adapted version of the UTM Campaign Builder for your business, and your team has approved it. 

• Step 2 - Create a naming convention for your Facebook Ads campaigns, ad sets, and ads

How to Apply a Naming Convention to Your Facebook Ads Account. Define a naming convention that perfectly fits your account structure and effortlessly generate and apply naming conventions across your organization using the included tool. 

Outcome: You have created an adapted version of the Naming Convention Generator Cheatsheet for your business and your team has approved it.