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Prioritize and Run A/B tests on your website

Properly brainstorm, prioritize, structure and implement A/B tests for your business.
MM
Mara Mangiola
Updated 2 years ago

Goal: To properly brainstorm, prioritize, structure and implement A/B tests for your business. 


Prerequisites or requirements: 

  • You need to have Google Optimize set up on your website. 


  • You should have Google Analytics’ conversion goals set up on your website. 



Why this is important: Without a proper A/B testing process and prioritization in place, you are not able to confidently make business or UI/UX decisions. 


When this is done: Every time you want to run a new A/B test or a batch of A/B tests.


Who does this: The person responsible for marketing strategy or conversion rate optimization in your business.


  • Step 1 - Brainstorm and determine what you’re going to test


How to Structure, Run, and Analyze an A/B Test on Your Website. Flawlessly plan, execute, and analyze an A/B test on your website and determine whether a variant should be implemented definitively on your website or not, based on actual data. 


Outcome: You’ve got a list of ideas that you want to put to the test on your website. 



  • Step 2 - List out those tests and prioritize them


Prioritize your funnel initiatives. Create a clear roadmap for growth by determining which experiments to tackle first and which ones to abandon or leave for later. 


Outcome: You have prioritized your ideas according to the impact/effort score. 


  • Step 3 - Design your test, launch your experiment, and analyze the results

Follow the Steps from Step 1 to execute this flawlessly. 



Outcome: You have launched your experiment and are able to analyze its results. 


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