Goal: To set up the basic analytics foundations that every website should have no matter its niche or purpose. 

Prerequisites or requirements: Some of these steps are designed for sites running either Wordpress, Squarespace, or Shopify. If you aren’t, you will have to perform similar instructions on your own CMS. 

Why this is important: Google Analytics is the most popular tool to measure website data to gather visitor insights. With it, you will be able to know the amount of traffic you are getting, and how your visitors are behaving inside your website.

When this is done: Only once per website.

Who does this: The person responsible for Analytics possibly with the help of your webmaster.

• Step 1 - Add Google Tag Manager to your Website 

How to add google tag manager to a Wordpress site. How to properly deploy Google Tag Manager, a great tool to add and manage multiple pixels and tracking codes without needing to edit the code of a site. 

How to add google tag manager to a Shopify store. Add google tag manager to a Shopify store and unlock a whole new world of tools and features to power up your Shopify store

How to add google tag manager to a Squarespace website. Add google tag manager to a Squarespace website and unlock a whole new world of tools and features to power up your website. 

Outcome: Google Tag Manager is installed on your website. 

Special instructions: You will only follow the step(s) that applies to your specific platform (Wordpress, Shopify, or Squarespace).

• Step 2 - Add Google Analytics to your website

Add Google Analytics to a site (using GTM). Perfectly add Google Analytics to a site to measure website data and gather visitor insights, using Google Tag Manager and verifying that it is working properly. 

How to add Google Analytics to a Shopify Store. Add Google Analytics to a Shopify store or verify that it is working properly. Understand how your visitors are behaving inside your website. 

Outcome: Google Analytics is perfectly configured and accurately reporting on your website’s traffic. 

Special instructions: You will only follow the step(s) that applies to your specific platform (Shopify or non-Shopify). 

• Step 3 - Set up your conversion goals

Setting up conversion goals in Google Analytics. Perfectly track leads, page views, button clicks, signups, purchases and any other event using Google Analytics, and audit it to make sure that it is working as intended.