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Set up an A/B test tool on your website

Set up Google Optimize (the A/B testing tool) on your website, from scratch.
MM
Mara Mangiola
Updated 2 years ago

Goal: Set up Google Optimize (the A/B testing tool) on your website, from scratch. 


Prerequisites or requirements: Some of these steps require you to be running either Wordpress, Squarespace, or Shopify. If you aren’t, you will have to perform similar instructions on your own CMS. 


Why this is important: A/B Testing allows you to make careful data-driven changes to your user experience. Google Optimize is free and integrates perfectly with your existing Google Analytics property. 


When this is done: Only once per website.


Who does this: The person responsible for Website Management, Analytics, Conversion Rate Optimization. 


  • Step 1 - Add Google Tag Manager to your Website 



How to add google tag manager to a Wordpress site. How to properly deploy Google Tag Manager, a great tool to add and manage multiple pixels and tracking codes without needing to edit the code of a site. 



How to add google tag manager to a Shopify store. Add google tag manager to a Shopify store and unlock a whole new world of tools and features to power up your Shopify store



How to add google tag manager to a Squarespace website. Add google tag manager to a Squarespace website and unlock a whole new world of tools and features to power up your website. 




Outcome: Google Tag Manager is installed on your website. 


Special instructions: You will only follow the step(s) that applies to your specific platform (Wordpress, Shopify, or Squarespace). 











  • Step 2 - Add Google Analytics to your website




Add Google Analytics to a site (using GTM). Perfectly add Google Analytics to a site to measure website data and gather visitor insights, using Google Tag Manager and verifying that it is working properly. 



How to add Google Analytics to a Shopify Store. Add Google Analytics to a Shopify store or verify that it is working properly. Understand how your visitors are behaving inside your website. 



Outcome: Google Analytics is perfectly configured and accurately reports on your website’s traffic. 


Special instructions: You will only follow the step(s) that applies to your specific platform (Shopify or Non-Shopify). 




  • Step 3 - Set up Google Optimize on your website


How to Setup Google Optimize to run A/B tests on your Website. Successfully install Google Optimize on any website, which will allow you to start A/B testing to make careful date-driven changes to your user experience. 


Outcome: Your Google Optimize setup is running, tested, and ready for you to start experimenting. 


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